Hispanic Habits And Attitudes Towards Drinking - 1840 Words

Belin Romero SOC 4850-Prof. Park Literature Review 10/7/15 Hispanics habits and attitudes towards drinking US born Latinos have higher rates of alcohol use than Latino immigrants but, not enough is known about drinking patterns of Latinos before their migration to the USA. I will be reviewing and comparing drinking habits and attitudes of different Latino population. In addition, this paper will attempt to further explore in which capacity do Latinos drinking habits and patterns cause concern and what are the underlying factors associated with such drinking habits. Hispanics are one of the largest and most rapidly growing populations in the United States; they make up â€Å"16% or 50 million people† (statistics.org) and continue growing†¦show more content†¦How Much Do Hispanics Drink? How much Hispanics drink depends on their cultural upbringing or beliefs regarding drinking behavior. Not all Hispanics are the same and not all Hispanics have the same beliefs towards drinking. Drinking habits among Hispanics depends on what is socially acceptable in their respective countries but, here in the United States drinking for Hispanics have different meanings. According to (AA.org) the drinking habits and patters of consumptions among Latinos changes due to many circumstances. â€Å"One reason that some Hispanics drink more than others here in the USA depends on factors such as accessibility and affordability†. Secondly, because of isolation from their loved ones they become more susceptible to engage in risky drinking habits than in their countries. In most Hispanic cultures drinking revolves around gatherings with friends, celebrations of all types but, it is done in moderation however; due to the isolation or being away from family drinking can lead to alcoholism for some. Another huge reason for the patterns of drinking is due to something called acculturation which; is adapting or learning, trying to adapt to other values, beliefs or behavior of a new culture such as the one in the united states. Acculturation is hard for anyone and trying to adjust to a new culture while killing part of their

Defined Marketing Free Essays

Many people incorrectly believe that marketing and advertising are the same. From an organizational point of view, marketing is the process of determining the needs and wants of consumers, as well as profitable providing consumers with goods and services they are looking for, or even overcome their expectations. Marketing activity needs to ensure that the products are provided to users in places where they want them, and at the price they are willing to pay, and that information is provided directly by users. We will write a custom essay sample on Defined Marketing or any similar topic only for you Order Now This paper will provide several definitions of marketing and explain its importance in organizational success, supported by examples from the business world. Dr. Philip Kotler defines marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services (Kotler, 2012)†. According to Kotler, marketing is also a social and managerial process by which individuals and groups – through creating, offering and exchanging products of value with others, are getting what they need or what they want. Peter Drucker wrote the following: â€Å"Because the purpose of business is to create and keep a customer, the business enterprise has two, and only two, basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business (Drucker, 1973). Marketing plays a central role in achieving organizational success, because it talks about creating and retaining customers. For this reason, companies are focused on marketing, recognizing the importance of building relationships with customers by providing customer satisfaction, and the importance of attracting new customers by creating additional value. Gronroos, in his definition of marketing, emphasizes the importance of building relationships, in which he said that the goal of marketing is to stablish, develop and commercialize long-term relationships with our customers, so that the objectives of stakeholders are met (1999, Gronroos). Since the majority of the market is characterized by fierce competition, this statement indicates a need to monitor and understand the competition, as rivals are those that will turn customers when their needs are not being met. In the exciting world of business, successes and failures are common. Marketing is the essence of all the changes, and it is often the decisive factor in their outcome. This is because the focus is on the customers and their changing needs. Successful organizations are those that are able, not only to get new customers, but also to retain them, by always meeting their changing needs. The company’s activities are both reflected and shaped the world in which we live. Almost every year there is a new product or service that fully occupies the attention of the market and makes a great success. Companies are responding to customer needs by proposing that value by providing number of benefits that are offered to customers to meet their needs. Value of the intangible becomes physical, the proposal that may be a combination of products, services, information, and experiences. Brand represents an offer from a known source. Name brand, like McDonald’s raises many associations with people: hamburgers, fun, children, fast food, coziness, and so on. These associations make up the brand image. All the companies are struggling to build a powerful brand – to be strong, popular and unique. The essence of the brand is to emotionally connect with consumers and achieve lasting impressions. It should be summed up in a few words, a simple statement that defines the quality, character and uniqueness of the brand. For example, Hallmark sums up the essence of their brand through two words â€Å"enriching lives,† and those two words are the basis for everything in Hallmark, the greeting card design, product development through customer service, merchandising, in-store communications and advertising, and to create a positive working environment for their employment. Hallmark brand essence permeates every aspect of the company and its operations. If we ask marketing and advertising experts around the world, what is the secret of Apple’s success, the answer would always be the same: It’s all about the brand. Apple’s success owes little to innovative products such as the iPhone, iPad or iPod. The key to their success is the brand that they created. It is no coincidence that during the ’80s and ’90s, executive marketing director and CEO of Apple, was the former CEO of Pepsi, John Sculley. It is he who, with the vision and energy of Steve Jobs, is responsible for the tectonic shift in the perception of marketing personal computers, which was created using the marketing strategy that was used in the war with Coca-Cola. That strategy has turned Apple into the largest computer company today. â€Å"People talk about technology, but Apple was a marketing company,† Sculley told the Guardian newspaper in 1997. â€Å"It was the marketing company of the decade (Kahney, 2002)†. The company that is aware of the barely noticeable changes that are taking place every day in the market has an advantage over a company that ignores those changes. The ability to anticipate future needs and to respond appropriately is a challenge that is always present in the marketing strategy of any organization. Despite the long tradition, there are no guarantees that all organizations will adopt marketing orientation. Companies that are marketing oriented, primarily focus on customer needs. The changes are seen as a common occurrence, and the ability to adapt is seen as a necessity for survival. The aim of marketing is a long-term customer satisfaction, rather than short-term deceptions and tricks. How to cite Defined Marketing, Papers

An Analysis of Heart of Darkness by Joseph Conrad free essay sample

My view on â€Å"The Heart of Darkness† automatically came to me as a racial story, which encourages racism. The wording used in the story such as, light and dark made it seem like Joseph Conrad was referring to people of darker skin color as â€Å"monstrous† and â€Å"inhuman†. â€Å"The earth seemed unearthly. We are accustomed to look upon the shackled form of a conquered monster, but there – there you could look at a thing monstrous and free. It was unearthly, and the men were – No, they were not inhuman. Well, you know, that was the worst of it – this suspicion of their not being inhuman. † (Pg. 13). Throughout the reading the main character Marlow says how they would go to places where Africans were fee and it seemed â€Å"unearthly† to them. This quote shows how people of a darker skin color were discriminated against and were considered a lower class of people. Usually an author will incorporate certain things into their writing to make a point that people are constantly overlooking the racism, power, femininity, identity, madness, and even fate. We will write a custom essay sample on An Analysis of Heart of Darkness by Joseph Conrad or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This does in fact alter the way a person thinks and views the world. Chinua Achebe helps prove my claim that Conrad is putting a view into reader’s minds that racism is not a bad thing but people of color â€Å"deserve† and should be shackled without any freedom. On page 4 Achebe elaborates on the way Conrad uses a prehistoric earth and shows how he uses it as the place where people of color are free. Prehistoric, meaning those people should not be free how they once were. However, a website that had a blog written by Selby Evans disagrees with Achebe by stating, â€Å"Quite early in his argument, Achebe writes, â€Å"Heart of Darkness projects the image of Africa as â€Å"the other world†, the antithesis of Europe and therefore of civilization, a place where a man’s vaunted intelligence and refinement are finally mocked by triumphant bestiality†(Achebe 783). One must ask, however, whose bestiality is triumphant. In my opinion, it is not the image of the savage African that is triumphant, but rather of the barbarity and futility of the colonial process. Contemporary readers are struck by the insensitivity and savage way in which European colonists approached the tribal cultures they sought to â€Å"civilize†. † Evans demonstrates that the story could be mainly about civilization and colonial purposes. While researching I found another point made by the website shmoop, the quote they explained shows how the manager is demonstrated as more powerful, even though the point of the round table was to make everyone equal, the head of the table is where ever he sits is the head of the table. When annoyed at meal-times by the constant quarrels of the white men about precedence, he ordered an immense round table to be made, for which a special house had to be built. This was the stations mess-room. Where he sat was the first place—the rest were nowhere. One felt this to be his unalterable conviction. (1. 52). I still see both racism along with power in the story, however racism overpowers the different themes, such as power, colonialism, and femininity. â€Å"[On the black slaves at the first station]: [†¦] but these men could by no stretch of imagination be called enemies. They were called criminals and the outraged law, like the bursting shells, had come to them, an insoluble mystery from over the sea. All their meager breasts panted together, the violently dilated nostrils quivered, the eyes stared stonily up-hill. They passed me within six inches, without a glance, with that complete, deathlike indifference of unhappy savages. (1. 36). This quote establishes my reason for why I think this story is more racial than feminist or fear. There are these different themes and moral values to the story but racism stuck out the most to me and the way I view the world and the reading.